I recently had the pleasure of chatting with the owner, director and founder of Dublin dance / electronica label D1 Records; Eamonn Doyle. I've worked with Eamonn before during and in the run-up to the Dublin Electronic Arts Festival, DEAF. Here's an interview I conducted with him back in January of this year. He was a pleasure, as always.
Firstly; how would you sum up your overall driving mission for D1 Records in one sentence?
D1 was initially set up as a platform for Irish electronic producers, such as myself.
Over the years however as the label's profile has grown overseas we have attracted many International artists to the roster. There was no particular agenda when we started other than to get a quality label set up in Ireland. Recently I have got more ambitious with my plans for the label with more varied projects on the horizon.
How would you describe your label’s “brand”?
I think the perception of D1 in Ireland is quite different to our international profile. At home we have been associated with many elements of the music industry from the label, club promotion, our old record shop and also DEAF. I have also been quite outspoken over the years [although this has eased off in recent years]… so the reputation of the D1 has been tied up with many things and personalities. It's also been affected by the usual local industry politics and egos so it's difficult to define… I never set out to create a "brand" as such. Overseas I think people associate D1 with a particular style of deep techno. As the recent wave of "minimal" techno has swept across the world I think we're getting a lot more notice as we haven't really gone alone with the trends… and after 15 years I think we've been around long enough that people have started to attach a certain element of legacy to the D1 name.
You originally were involved in co-forming the indie label Dead Elvis. Have you yourself always been a fan of DIY digital e-music or how/when did this love affair begin?
I just enjoy running a label and putting out music. It's been DIY out of necessity more than anything else... I'd probably be just as happy [or maybe a lot happier] if I was running a much larger or major label ... the only important thing for me is that I have independent control of what goes out. It's frustrating at times not having the means to really take things further. It would also be good to be able to release a lot more music than we currently do. I'm not a fan really of Digital / or e formats… but that's mainly because I really enjoy the physicality of the vinyl product. Digital / online sales are great in their own way…and also inevitable so I have embraced them… but it's a very different feeling to putting out a physical product.
What do you look for in an artist & how do you find the talent?
I've never actively gone out and looked for artists for the label. We started with one artist back in 1995 and since then I've pretty much just been releasing music by people I've met along the way. The two main criteria for me are 1: Do I like the music, and 2: Do I like the person. I'm only really into releasing music by people I like personally. There's so many artists and music out there, so the label pretty much reflects my own musical tastes and the kind of people I get on with. I've never really made any direct profits from record sales so if I'm not going to make money I'd prefer to do it with people I like!
Have you found that some of the artists on your label, when you first came across them, were already quite polished with a mature & distinctive sound or do you tend to look for more of a diamond in the rough?
Well, musically I just have to be into it personally. And I generally tend to release music that I would play myself when DJing. Within that, most of the artists who release on D1 now have their own distinctive sound. Because of software production techniques now, most artists sound pretty polished anyway which isn't necessarily a good thing always!!
With respect to the quantity of submissions you receive at D1, do you consider yourselves to be quite selective when it comes to signing artists?
Yes very.... it's so easy for people to submit music to labels these days, they just send an email with links to tracks, so to be honest I very rarely listen to any of them. I know there is a lot of great music out there but I prefer to release music by people I have already come into some kind of personal contact with.
In what ways do you strive to promote a fan-base for your signed artists?
I just do a basic promo mail-out for each release to a very select list of DJs…its really up to the artist after that to promote themselves. The vast majority of potential earnings in electronic music [and increasingly other genres] is in live performance and DJing. The records mostly act as a calling card for the artist to go on and play live.
What I find quite interesting is that you yourself are on the label as a DJ.
Many bands and artists these days appear to be following this route of just starting up their own label to avoid the hassle faced by signing to somebody else’s larger label. -At the time, was it easier for you to start up this label than signing to another label for promoting yourself as an individual?
I didn't really start producing electronic music until after I set up D1. It's certainly nice to have my own label now to release my music on but I was kind of slow to release my own music at first on the label. My first solo releases were on other labels from outside of Ireland…. I waited until D1 number 35 before I put my fist solo release on the label. I think I was just weary of "vanity publishing" … were people release / publish their own work, although it's very common now for artist run labels.
Would you say that there was a “calling out” as such in the Irish music industry or a hole in the market, for somebody to shine a light on the electronic music scene around the time that you started up D1 Recordings? -And present?
I don't really think there's a hole in the market here in Ireland specifically for electronic music as the market is so small here. I don't really focus on sales here as only about 1% of our sales are in Ireland. We've gone some way towards gaining recognition for Irish electronic music abroad but that's pretty difficult to quantify.
As most people who have heard of D1 Recordings will know, you are also strongly involved with the Dublin Electronic Arts Festival. –How did this collaboration come about for you?
Well… I just decided it would be a good idea to try and run a festival about eight years ago… it's as simple as that really. I got Karen Walshe on board [she was working in Temple Bar Music Centre at the time... and it's been a partnership between both of us since. We set up a separate company [D1 Productions] to run the festival.
Obviously as a group of electronic music DJs this makes you very different as an Irish-based record label from an Irish rock/indie/alternative label for example. Do you find that being in a respectively smaller specialised niche that you face any particular difficulties?
We're not really a collective of DJs as such, though I can understand why that would be though. There have been a lot of DJs associated with the label over the years... especially through the club….anyway… As far as being in a specialised niche goes that's always been the way. Even within electronic music in general we specialise in an even smaller sub genre. If we were trying to reach a more mainstream audience then I think things would be more difficult than a few years ago when dance music was crossing over a lot more into the charts [daft punk / chemical brothers / the prodigy] etc…Now guitar based music has had a major comeback so we're even more niche than we started.
In what ways does your label control / have to be careful with press coverage?
I don't really have any press strategy. When I started the label I used to send promos around to all the electronic press and radio but realised shortly after that good or bad reviews didn't seem to affect or sales. We've no promotion budget at all which you need if you want to really increase sales significantly. When I get asked to do interviews I usually just take the opportunity to explain what we're about.
As a musical style which, not so much relies on, but makes use of modern technology, what impacts have you found changes in technology have had on the label?
There have been huge changes with music production software so there's a lot more music out there as there are a lot more people with access to equipment. That been said we can still only release a certain amount of records each year so it hasn't really had that much effect on the label.
Changes in format technology [digital / laptop DJing / Serato etc] as well as free downloading has impacted on sales in a negative way especially as we primarily release on vinyl… there's not so many new DJs as using vinyl and they seem to be file-sharing quiet a bit, so it remains to be seen what way things pan out in general with music sales.
How does the level of physical sales compare with the level of digital sales for D1 Recordings?
At the moment our sales are about 90% vinyl 10% digital online sales.
There are a few other dance / techno Dublin-based labels around at the moment, such as Bodytonic’s Scribble Records for example, who do you consider to be your competition in this market?
I don't really consider any of the other Irish labels to be competition. The more labels the better as far as I'm concerned. I'm not sure how many of the other Irish labels are still releasing on vinyl...there are so many digital / mp3 labels now, it's become almost too easy to put music out there that there's definitely an issue with quality control.. I kind of see those labels as being in a different category to Vinyl labels.
What do you think makes the Irish music industry distinctive?
I'm not really sure that it is distinctive in any particular way, not that I'm aware of anyway. Although we're very active within what we do ourselves, we've always pretty much kept out of the loop of the industry circles so it's not really something I think about a lot or focus on.
What do you think that the Irish Government could do to help your type of record label?
The best thing they could do is sort out the licensing laws. Trying to promote club music in a country where there is still actually no such thing as a club licence for venues is almost impossible. Many labels around the world manage to fund their business from club promotion; we managed to do this for the first ten years of D1but things have just got too difficult now.
What do you think the Irish Government could do to help the Irish music industry as a whole?
They could continue their tax breaks for Artists living in Ireland. Music education in schools really needs to be developed… for a country with such a rich music culture there seems to be a serious shortfall in music education in general.
Who is the most exciting artist / act that you have ever gotten to work with, and why?
I've worked with quiet a few exciting artists over the years. Recently we've been working with four of the world's best acoustic musicians for a project myself and Dave Donohoe are working on called STRING MACHINE., they are Wu Fei from China, Donal Lunny from Ireland, Lisle Ellis from Canada and Pierre Bensusan from France... It’s been really exciting and a huge honour to collaborate with them.
Lastly but far from least; what is your vision for the future of D1 Recordings?
Even though D1 has been going for about 15 years in some ways I feel like it's just getting started!! I plan on releasing a lot more regularly over the next few years and involve the label in more varied projects such at the one I just mentioned.
Image courtesy of D1 Records
Official D1 Records website here